Skip to content

Sample_growth_okrs

FieldValue
TypeSkill Resource
Source~/.copilot/skills/product/references/examples/sample_growth_okrs.json
DescriptionNot specified

Source Content

{
"metadata": {
"strategy": "growth",
"quarter": "Q1 2025",
"generated_at": "2025-01-15T10:30:00Z",
"teams": ["Growth", "Platform", "Mobile", "Data"],
"product_contribution": 0.3
},
"company": {
"level": "Company",
"quarter": "Q1 2025",
"strategy": "growth",
"objectives": [
{
"id": "CO-1",
"title": "Accelerate user acquisition and market expansion",
"owner": "CEO",
"status": "active",
"key_results": [
{
"id": "CO-1-KR1",
"title": "Increase MAU from 100,000 to 150,000",
"current": 100000,
"target": 150000,
"unit": "users",
"status": "in_progress",
"progress": 0.2
},
{
"id": "CO-1-KR2",
"title": "Achieve 15% MoM growth rate",
"current": 8,
"target": 15,
"unit": "%",
"status": "in_progress",
"progress": 0.53
},
{
"id": "CO-1-KR3",
"title": "Expand to 3 new markets",
"current": 0,
"target": 3,
"unit": "markets",
"status": "not_started",
"progress": 0
}
]
},
{
"id": "CO-2",
"title": "Achieve product-market fit in enterprise segment",
"owner": "CEO",
"status": "active",
"key_results": [
{
"id": "CO-2-KR1",
"title": "Reduce CAC by 25%",
"current": 150,
"target": 112.5,
"unit": "$",
"status": "in_progress",
"progress": 0.4
},
{
"id": "CO-2-KR2",
"title": "Improve activation rate to 60%",
"current": 42,
"target": 60,
"unit": "%",
"status": "in_progress",
"progress": 0.3
}
]
},
{
"id": "CO-3",
"title": "Build sustainable growth engine",
"owner": "CEO",
"status": "active",
"key_results": [
{
"id": "CO-3-KR1",
"title": "Increase viral coefficient to 1.2",
"current": 0.8,
"target": 1.2,
"unit": "coefficient",
"status": "not_started",
"progress": 0
},
{
"id": "CO-3-KR2",
"title": "Grow organic acquisition to 40% of total",
"current": 25,
"target": 40,
"unit": "%",
"status": "in_progress",
"progress": 0.2
}
]
}
]
},
"product": {
"level": "Product",
"quarter": "Q1 2025",
"parent": "Company",
"objectives": [
{
"id": "PO-1",
"title": "Build viral product features to drive acquisition",
"parent_objective": "CO-1",
"owner": "Head of Product",
"status": "active",
"key_results": [
{
"id": "PO-1-KR1",
"title": "Increase product MAU from 100,000 to 115,000 (30% contribution)",
"contributes_to": "CO-1-KR1",
"current": 100000,
"target": 115000,
"unit": "users",
"status": "in_progress"
},
{
"id": "PO-1-KR2",
"title": "Achieve 12% feature adoption rate for sharing features",
"contributes_to": "CO-1-KR2",
"current": 5,
"target": 12,
"unit": "%",
"status": "in_progress"
}
]
},
{
"id": "PO-2",
"title": "Validate product hypotheses for enterprise segment",
"parent_objective": "CO-2",
"owner": "Head of Product",
"status": "active",
"key_results": [
{
"id": "PO-2-KR1",
"title": "Improve product onboarding efficiency by 30%",
"contributes_to": "CO-2-KR1",
"current": 0,
"target": 30,
"unit": "%",
"status": "not_started"
},
{
"id": "PO-2-KR2",
"title": "Increase product activation rate to 55%",
"contributes_to": "CO-2-KR2",
"current": 42,
"target": 55,
"unit": "%",
"status": "in_progress"
}
]
},
{
"id": "PO-3",
"title": "Create product-led growth loops",
"parent_objective": "CO-3",
"owner": "Head of Product",
"status": "active",
"key_results": [
{
"id": "PO-3-KR1",
"title": "Launch referral program with 0.3 viral coefficient contribution",
"contributes_to": "CO-3-KR1",
"current": 0,
"target": 0.3,
"unit": "coefficient",
"status": "not_started"
},
{
"id": "PO-3-KR2",
"title": "Increase product-driven organic signups to 35%",
"contributes_to": "CO-3-KR2",
"current": 20,
"target": 35,
"unit": "%",
"status": "in_progress"
}
]
}
]
},
"teams": [
{
"level": "Team",
"team": "Growth",
"quarter": "Q1 2025",
"parent": "Product",
"objectives": [
{
"id": "GRO-1",
"title": "Build viral product features through acquisition and activation",
"parent_objective": "PO-1",
"owner": "Growth PM",
"status": "active",
"key_results": [
{
"id": "GRO-1-KR1",
"title": "[Growth] Increase product MAU contribution by 5,000 users",
"contributes_to": "PO-1-KR1",
"current": 0,
"target": 5000,
"unit": "users",
"status": "in_progress"
},
{
"id": "GRO-1-KR2",
"title": "[Growth] Launch 3 viral feature experiments",
"contributes_to": "PO-1-KR2",
"current": 0,
"target": 3,
"unit": "experiments",
"status": "not_started"
}
]
}
]
},
{
"level": "Team",
"team": "Platform",
"quarter": "Q1 2025",
"parent": "Product",
"objectives": [
{
"id": "PLA-1",
"title": "Support growth through infrastructure and reliability",
"parent_objective": "PO-1",
"owner": "Platform PM",
"status": "active",
"key_results": [
{
"id": "PLA-1-KR1",
"title": "[Platform] Scale infrastructure to support 200K MAU",
"contributes_to": "PO-1-KR1",
"current": 100000,
"target": 200000,
"unit": "users",
"status": "in_progress"
},
{
"id": "PLA-1-KR2",
"title": "[Platform] Maintain 99.9% uptime during growth",
"contributes_to": "PO-1-KR2",
"current": 99.5,
"target": 99.9,
"unit": "%",
"status": "in_progress"
}
]
},
{
"id": "PLA-2",
"title": "Improve onboarding infrastructure efficiency",
"parent_objective": "PO-2",
"owner": "Platform PM",
"status": "active",
"key_results": [
{
"id": "PLA-2-KR1",
"title": "[Platform] Reduce onboarding API latency by 40%",
"contributes_to": "PO-2-KR1",
"current": 0,
"target": 40,
"unit": "%",
"status": "not_started"
}
]
}
]
},
{
"level": "Team",
"team": "Mobile",
"quarter": "Q1 2025",
"parent": "Product",
"objectives": [
{
"id": "MOB-1",
"title": "Build viral features through mobile experience",
"parent_objective": "PO-1",
"owner": "Mobile PM",
"status": "active",
"key_results": [
{
"id": "MOB-1-KR1",
"title": "[Mobile] Increase mobile MAU by 3,000 users",
"contributes_to": "PO-1-KR1",
"current": 0,
"target": 3000,
"unit": "users",
"status": "not_started"
},
{
"id": "MOB-1-KR2",
"title": "[Mobile] Launch native share feature with 15% adoption",
"contributes_to": "PO-1-KR2",
"current": 0,
"target": 15,
"unit": "%",
"status": "not_started"
}
]
}
]
},
{
"level": "Team",
"team": "Data",
"quarter": "Q1 2025",
"parent": "Product",
"objectives": [
{
"id": "DAT-1",
"title": "Enable growth through analytics and insights",
"parent_objective": "PO-1",
"owner": "Data PM",
"status": "active",
"key_results": [
{
"id": "DAT-1-KR1",
"title": "[Data] Build growth dashboard tracking all acquisition metrics",
"contributes_to": "PO-1-KR1",
"current": 0,
"target": 1,
"unit": "dashboard",
"status": "not_started"
},
{
"id": "DAT-1-KR2",
"title": "[Data] Implement experimentation platform for A/B testing",
"contributes_to": "PO-1-KR2",
"current": 0,
"target": 1,
"unit": "platform",
"status": "not_started"
}
]
}
]
}
],
"alignment_scores": {
"vertical_alignment": 100.0,
"horizontal_alignment": 75.0,
"coverage": 100.0,
"balance": 85.0,
"overall": 92.0
},
"summary": {
"total_objectives": 11,
"total_key_results": 22,
"company_objectives": 3,
"product_objectives": 3,
"team_objectives": 5,
"teams_involved": 4
}
}